BASIC INFO Company Name * Address (include City and Zip) * Phone Number * Email Address * Business Description (What product or services do you offer, to who, and why?) * Please tell me about the range of work you do, the products you sell, the services you offer, or the content you create. * STRATEGIC GOALS What makes you or your business unique/appealing/competitive? * Describe the ideal visitor to your website (target audience). * When your ideal visitor arrives, what frame of mind are they in? * If your ideal visitor stopped by your website, what would you want them to do before they left? How do you want your visitor to feel after viewing or reading your site? * What is your typical sales process? From the moment a prospect nds out about you to the moment you invoice the client. A website can improve the sales process; please let me know of any typical objections and where conversions fall short. * DISCOVERY What brands and/or individuals do you consider competition? * SEARCH ENGINE OPTIMIZATION Do you have Google Analytics set up for your site? * Yes No
If yes, please login to your Google Analytics account, go to the Admin panel --> User Management (under Account) --> click the blue + button in the upper righthand corner --> add new users --> enter email@example.com --> check Read & Analyze. If not, I will get it set up for you.
Do you have Google Search Console set up for your site? * Yes No
If yes, please login to your Google Search Console account, go to the Manage Property --> Add or Remove Users --> Add A New User --> enter firstname.lastname@example.org --> change the drop- down to Full --> click Add.
If not, I will get it set up for you.
Do you have Bing Webmaster Tools set up for your site? * Yes No
If yes, please login to your Bing Webmaster Tools account, go to the left-hand panel --> click Users --> enter email@example.com --> change the role to Administrator --> click Add.
If not, I will get it set up for you. What is the Gmail Login you currently use or would like us to use to link your Google Tools (Google Analytics, Google Search Console, Google My Business Listing)? GOOGLE MY BUSINESS DATA What are your Operating Hours? * Date your company was founded? * Forms of Payment Accepted? * Do you want the address displayed on listing? * Yes No
(If yes, please provide correct address)
SEO INFORMATION What are your top 5 most popular products and/or top 3 most popular services? * What are the 2 questions you get asked most often by clients/potential clients? * What do you think someone types to search for your products or services using Google? * Are there any other search terms or phrases (keywords) that come to mind? List as many as possible! * Are there any search terms or phrases (keywords) that should NOT be used but could be used to portray your brand inappropriately? How often will you be able to publish new blog posts on your website? * For existing websites: what SEO have you done beforehand? Is there anything else I should know? *